PowerUp Tavern
Design and fully responsive HTML markup of premium emails for a gaming venue — for Mailchimp and with correct rendering in all popular email clients.
We built premium responsive emails that look equally good in Gmail, Outlook and on mobile.
About the project
PowerUp Tavern is a premium gaming venue that combines games, gastronomy and nightlife. Ahead of the venue's opening, a series of emails was needed: welcoming new subscribers, announcements and promos.
Goal
Create the design and markup of premium emails in a gaming aesthetic — with 3D elements, accent blocks and promo codes — and make the markup truly responsive and compatible with all email clients, ready to load into Mailchimp.
Solution
- A unique email design in the brand's gaming aesthetic
- Fully responsive HTML markup (table-based, specifically for email)
- Accent blocks, promo codes (e.g. GrandPower10), "what awaits you" sections
- Optimization for Mailchimp
- Correct rendering in Gmail, Outlook, Apple Mail and mobile apps
- A series of emails for different newsletter goals
Result
The venue got a set of ready premium emails that look equally high-quality in any email client and on any screen — and work for client acquisition and opening announcements.