Light Distribution

About the project

Light Distribution is a Kyiv B2B distributor of everyday goods (FMCG non-food): batteries, lighters, matches, as well as cosmetics, household chemicals and hygiene products from Ukrainian and international brands (Panasonic, Camelion, Cricket, Nike, Malizia and others). The company supplies products to retail chains and stores across Ukraine. The project came from our partner — the Medovyk agency: the design is theirs, and we did the technical part.

Goal

Build a fast presentational B2B catalog that shows the range, brands and benefits of cooperation and leads a visitor to a "become a partner" request. The catalog had to be conveniently structured, easy to manage and bilingual.

Solution

• A custom WordPress theme from scratch (no builders), on a class architecture and ACF Pro
• Separate post types for brands and products, linked to each other
• A catalog with AJAX filtering by categories and brands
• A bulk product-import pipeline (from CSV) for fast population
• B2B blocks: brands, chain partners, "how we work", client segments
• "Become a partner" / "for manufacturers" forms, a video background, animated counters
• Bilingual UK / EN, blog and news
• Performance optimization — the site is genuinely fast

Result

The company got a fast, solid B2B catalog that convincingly shows scale — brands, chain partners, coverage — and collects requests from potential partners. The custom theme gives full control and easy catalog population. The project has just gone into production.